Taylor's Library

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: Library ed., 2000 e[d].Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C [(j.a.)] | Keegan, Warren J. Principles of global marketing.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c2000 Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KEE] (1).
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Kotler on marketing / Philip Kotler

by Kotler, Philip.

Publisher: New York : The Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 10th ed.Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CRA 2013] (1), Taylor's Library-TU [Call number: 658.8 CRA 2013] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Marketing management in the 21st Century / Noel Capon, James M. Hulbert

by Capon, Noel | Hulbert, James M [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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Advertising, marketing and PR / by Karen Holmes

by Holmes, Karen.

Publisher: London : The Industrial Society, 2000Availability: Items available for loan: Taylor's Library-TC [Call number: 659.023 HOL] (1).
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