Taylor's Library

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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: Strategy, planning, & operations.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO] (2).
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Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.

by Rust, Roland T | Zeithaml, Valarie A | Lemon, Katherine N. (Katherine Newell).

Publisher: New York : Free Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RUS 2000] (1).
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Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen.

by Cohen, Marshal.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 COH 2010] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2009] (6).
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The event marketing handbook : beyond logistics & planning / Allison Saget.

by Saget, Allison.

Publisher: USA : EventBLT, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659 SAG 2012] (1).
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Marketing : an introduction / Gary Armstrong and Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (2).
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 JOH] (1).
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The challenge of interior design : rofessional values and opportunities / Mary V. Knackstedt.

by Knackstedt, Mary V.

Publisher: New York : Allworth Press, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 729.068 KNA] (1).
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Pulse : the new science of harnessing internet buzz to track threats and opportunities / Douglas W. Hubbard.

by Hubbard, Douglas W, 1962-.

Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8302854678 HUB 2011] (1).
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Graphic design portfolio strategies for print and digital media / Robert Rowe, Gary Will, Harold Linton.

by Rowe, Robert, 1952- | Will, Gary, 1963- | Linton, Harold.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 741.60688 ROW] (1).
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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.

by Shah, Kruti | D'Souza, Alan.

Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SHA] (1).
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Annual editions : marketing 09/10 / editor, John E. Richardson.

by Richardson, John E.

Edition: 32nd ed.Publisher: Boston : McGraw-Hill/Higher Education, c2010Other title: Marketing 2009/2010.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANN] (1).
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Selling destinations : geography for the travel professional / Marc Mancini.

by Mancini, Marc, 1946-.

Edition: 5th ed.Publisher: Clifton Park, NY : Delmar Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 MAN] (3).
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Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong.

by Wisner, Joel D | Tan, Keah-Choon | Leong, G. Keong.

Edition: 2nd ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 WIS 2009] (4).
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Harvard business review on reinventing your marketing.

Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HAR 2011] (1).
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The brand glossary / edited by Jeff Swystun.

by Swystun, Jeff | Interbrand (Firm).

Publisher: Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82703 BRA] (1).
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (3).
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