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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].
by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A. Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV]
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MySpace marketing : creating a social network to boom your business / Sean Percival.
by Percival, Sean. Publisher: Indianapolis, Ind. : QUE Pub., c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 PER]
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Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece / Mark Oldach
by Oldach, Mark. Publisher: Cincinnati, Ohio : North Light, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 OLD 2000]
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Marketing research / William Zikmund, Steve D'Alessandro , Hume Winzar , Ben Lowe, Barry Babin.
by Zikmund, William G | D'Alessandro, Steven | Winzar, Hume | Lowe, Ben, 1978- | Babin, Barry J. Edition: Third Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2014]
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Industrialization in Malaysia [electronic resource] : import substitution and infant industry performance / Rokiah Alavi.
by Alavi, Rokiah, 1963- | ebrary, Inc. Publisher: London ; New York : Routledge, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 382/.6]
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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
by Middleton, Victor T. C | Fyall, Alan | Morgan, Michael, 1948 September 29-. Edition: 4th ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 MID 2009]
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Marketing / William M. Pride, O. C. Ferrell.
by Pride, William M, 1942- | Ferrell, O. C. Edition: 2010 ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI]
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Event marketing and management / Sanjaya Singh Gaur, Sanjay V. Saggere.
by Gaur, Sanjaya Singh | Saggere, Sanjay V. Publisher: New Dehli : Vikas Pub. House, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2068 GAU 2003]
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Creative industries / edited by John Hartley.
by Hartley, John, 1948-. Publisher: Malden, MA : Blackwell Pub., 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 306 CRE]
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepack Chhabra.
by Chhabra, Deepack, 1963- | ebrary, Inc. Publisher: Abingdon, Oxon, England ; New York : Routledge, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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The new world of wireless : how to compete in the 4G revolution / Scott Snyder.
by Snyder, Scott A. (Scott Andrew), 1965-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 303.4833 SNY 2010]
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Web marketing for dummies / by Jan Zimmerman.
by Zimmerman, Jan. Edition: 3rd ed.Publisher: Hoboken, NJ : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ZIM 2012]
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Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.
by Cockrum, Jim, 1969-. Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 COC 2011]
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Twitter marketing : an hour a day / Hollis Thomases.
by Thomases, Hollis, 1965-. Publisher: Indianapolis, Ind. : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 THO 2010]
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Measurement in marketing research : an alternative framework / Thomas Salzberger.
by Salzberger, Thomas. Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 SAL 2009]
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz.
by Azevedo, Abaetê de | Pomeranz, Ricardo. Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 AZE]
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Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.
by Kelly, Lois, 1955-. Publisher: New York : American Management Association, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KEL]
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The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim
by Swaim, Robert W. Publisher: Singapore : John Wiley, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.0092 SWA]
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