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Integrated marketing communications / William Chitty ... [et al.]

by Chitty, William.

Edition: 3rd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 INT 2012] (5).
MKTG 8 / Lamb / Hair / McDaniel.

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2015] (1).
Hospitality and restaurant marketing.

by National Restaurant Association (U.S.).

Publisher: Boston : Pearson, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 HOS 2013] (1).
Marketing / G. Tomas M. Hult, William M. Pride, O. C. Ferrell.

by Hult, G. Tomas M | Pride, William M, 1942- | Ferrell, O. C.

Edition: 16th edition.International edition.Publisher: Andover : South-Western, Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HUL 2012] (5).
Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.

by Spiller, Lisa | Baier, Martin | Spiller, Lisa. Contemporary direct & interactive marketing.

Edition: 3rd ed.Publisher: Chicago, IL : Racom Communications, c2012Other title: Contemporary direct & interactive marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SPI 2012] (3).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th edition.Global edition.Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2012] (1), Taylor's Library-TU [Call number: 659.1 BEL 2012] (5).
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-.

Edition: 8th ed.Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STO 2008] (2).
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.

by Lilien, Gary L, 1946- | Rangaswamy, Arvind | De Bruyn, Arnaud | Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets.

Publisher: [Victoria, B.C.] : Trafford Publishing, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LIL 2007] (1).
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.848 CZI 2013] (2), Taylor's Library-TU [Call number: 658.848 CZI 2013] (6).
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-.

Publisher: Boston : Houghton Mifflin, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FIS 2008] (3).
Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: Eighth edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 ROS 2013] (1).
The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.

by Marsden, Paul (Paul Stephen) | Chaney, Paul, 1955-.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MAR 2013] (2).
Principles of internet marketing : new tools and methods for web developers / Jason I. Miletsky.

by Miletsky, Jason I.

Publisher: Australia ; Boston, Mass. : Course Technology, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MIL 2010] (1).
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.

by Rapp, Stan | Direct Marketing Association (U.S.).

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 REI 2010] (1).
Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR 2008] (3).
Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan.

Edition: 2nd European ed.Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2012] (2).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2013] (1). In transit (1).
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds.

by French, Jeff | Reynolds, Lucy Dr | Merritt, Rowena.

Publisher: London ; Los Angeles, CA : SAGE Publications, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FRE 2011] (2).
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

by Lee, Nancy, 1932- | Kotler, Philip | Kotler, Philip. Social marketing.

Edition: 4th ed.Publisher: Thousand Oaks, CA : SAGE Publications, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LEE 2011] (2).
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 DRA 2012] (1).