|
|
Integrated marketing communications / William Chitty ... [et al.]
by Chitty, William. Edition: 3rd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 INT 2012]
(5).
|
|
|
MKTG 8 / Lamb / Hair / McDaniel.
by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.]. Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2015]
(1).
|
|
|
Hospitality and restaurant marketing.
by National Restaurant Association (U.S.). Publisher: Boston : Pearson, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HOS 2013]
(1).
|
|
|
Marketing / G. Tomas M. Hult, William M. Pride, O. C. Ferrell.
by Hult, G. Tomas M | Pride, William M, 1942- | Ferrell, O. C. Edition: 16th edition.International edition.Publisher: Andover : South-Western, Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HUL 2012]
(5).
|
|
|
Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.
by Spiller, Lisa | Baier, Martin | Spiller, Lisa. Contemporary direct & interactive marketing. Edition: 3rd ed.Publisher: Chicago, IL : Racom Communications, c2012Other title: Contemporary direct & interactive marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SPI 2012]
(3).
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th edition.Global edition.Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 BEL 2012]
(1), Taylor's Library-TU
[Call number: 659.1 BEL 2012]
(5).
|
|
|
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.
by Stone, Bob, 1918-2007 | Jacobs, Ron, 1948-. Edition: 8th ed.Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STO 2008]
(2).
|
|
|
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
by Lilien, Gary L, 1946- | Rangaswamy, Arvind | De Bruyn, Arnaud | Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets. Publisher: [Victoria, B.C.] : Trafford Publishing, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 LIL 2007]
(1).
|
|
|
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning c2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.848 CZI 2013]
(2), Taylor's Library-TU
[Call number: 658.848 CZI 2013]
(6).
|
|
|
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-. Publisher: Boston : Houghton Mifflin, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FIS 2008]
(3).
|
|
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: Eighth edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 ROS 2013]
(1).
|
|
|
The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.
by Marsden, Paul (Paul Stephen) | Chaney, Paul, 1955-. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAR 2013]
(2).
|
|
|
Principles of internet marketing : new tools and methods for web developers / Jason I. Miletsky.
by Miletsky, Jason I. Publisher: Australia ; Boston, Mass. : Course Technology, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MIL 2010]
(1).
|
|
|
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.
by Rapp, Stan | Direct Marketing Association (U.S.). Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 REI 2010]
(1).
|
|
|
Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony. Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAR 2008]
(3).
|
|
|
Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]
by Wilson, Alan. Edition: 2nd European ed.Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SER 2012]
(2).
|
|
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZEI 2013]
(1). In transit (1).
|
|
|
Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds.
by French, Jeff | Reynolds, Lucy Dr | Merritt, Rowena. Publisher: London ; Los Angeles, CA : SAGE Publications, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FRE 2011]
(2).
|
|
|
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
by Lee, Nancy, 1932- | Kotler, Philip | Kotler, Philip. Social marketing. Edition: 4th ed.Publisher: Thousand Oaks, CA : SAGE Publications, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LEE 2011]
(2).
|
|
|
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.
by Dragon, Ric. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DRA 2012]
(1).
|