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Pengenalan ekonomi pengguna / Laily Paim, Jariah Masud.
by Laily Paim | Jariah Masud. Publisher: Serdang, Selangor : Penerbit Universiti Putra Malaysia, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 330 LAI]
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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
by Hawkins, Del I | Mothersbaugh, David L. Edition: 11th ed.Publisher: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83420973 HAW]
(3).
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
by Hovland, Roxanne | Wolburg, Joyce Marie. Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HOV 2010]
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Contemporary tourist behaviour : yourself and others as tourists / David Bowen and Jackie Clarke.
by Bowen, David | Clarke, Jackie, 1966-. Publisher: Wallingford, UK : CABI, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.4819 BOW 2009]
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All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.
by Cusick, William J. Publisher: New York : American Management Association, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CUS 2009]
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2010]
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Legends in marketing. Kent B. Monroe / series editor, Jagdish N. Sheth.
by Monroe, Kent B | Sheth, Jagdish N. Publisher: New Delhi : SAGE, 2011Other title: Kent B. Monroe.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 MON 2011]
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 9th ed.Publisher: New York : McGraw-Hill, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET 2010]
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Consumer behaviour / Karen Webb.
by Webb, Karen, 1968-. Edition: Second edition.Publisher: North Ryde, NSW : McGraw-Hill Australia Pty Ltd, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 WEB 2010]
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
by Sutherland, Max. Edition: Rev. 3rd int. ed.Publisher: Crows Nest, NSW : Allen & Unwin, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 SUT 2008]
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Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.
by Sheth, Jagdish N | Krishnan, Balaji C. Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 SHE 2010]
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de, 1943- | Mooij, Marieke K. de, 1943-. Consumer behavior and culture. Edition: 2nd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 MOO 2011]
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Handbook of tourist behavior : theory & practice / edited by Metin Kozak and Alain Decrop.
by Kozak, Metin, 1968- | Decrop, Alain. Publisher: New York, N.Y. : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 HAN 2009]
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Slow down, sell faster! : understand your customer's buying process and maximize your sales / Kevin Davis.
by Davis, Kevin. Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 DAV 2011]
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Consumer behavior : science and practice / Frank R. Kardes, Thomas W. Cline, Maria L. Cronley.
by Kardes, Frank R | Cline, Thomas W. (Thomas Warren) | Cronley, Maria L. Edition: International ed.Publisher: Australia : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 KAR 2011]
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Understanding children as consumers / edited by David Marshall
by Marshall, Dave. Publisher: London : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342083 UND 2010]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2010]
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.
by Tadajewski, Mark | Maclaran, Pauline. Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CRI 2009]
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Scenes of Parisian modernity : culture and consumption in the nineteenth century / H. Hazel Hahn.
by Hahn, H. Hazel. Edition: 1st ed.Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.30944361 HAH 2009]
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