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Eventdesign Jahrbuch = Event design yearbook / [editing, Anika Piano, Björn Stratmann].
by Piano, Anika | Stratmann, Björn. Publisher: Ludwigsburg : Avedition, 2012Other title: Event design yearbook | 2012 / 2013 eventdesign jahrbuch | 2012 / 2013 event design yearbook.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.152 EVE 2012]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 15e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2014]
(6).
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Introduction to marketing : theory and practice / Adrian Palmer.
by Palmer, Adrian. Edition: 3rd edition.Publisher: Oxford : Oxford University Press, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PAL 2012]
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Webinare, QR-Codes und LBS-Service [electronic resource] : neue Instrumente im Multimedia Marketing / Thomas Urban/Andreas M. Carjell.
by Urban, Thomas | Carjell, Andreas M. Publisher: Frankfurt am Main : Peter Lang, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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Advertising and marketing to the new majority / Gail Baker Woods.
by Baker-Woods, Gail. Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 BAK]
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Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 4th ed.Publisher: New York : McGraw-Hill/Irwin, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRE 2014]
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Direct and database marketing / Graeme McCorkell.
by McCorkell, Graeme, 1934-. Publisher: London : Kogan Page, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAC 2006]
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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H. Edition: 2nd ed.Publisher: Singapore : Pearson Education South Asia, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WRI 2012]
(6).
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Marketing / William M. Pride, O. C. Ferrell.
by Pride, William M, 1942- | Ferrell, O. C. Edition: 2014 ed., 17th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2014]
(11).
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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.
by Sennett, Frank. Edition: 1st ed.Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 381.14206573 SEN 2012]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Makens, James C [author.]. Edition: Sixth edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2014]
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Marketing automation for dummies [electronic resource] / by Mathew Sweezey.
by Sweezey, Mathew. Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8 | 658.8/72 | 658.872]
(1).
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Branding in a competitive marketplace / Rajat K. Baisya.
by Baisya, Rajat K. Publisher: Los Angeles : SAGE, Response Business Books, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BAI 2013]
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Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.
by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Strategic marketing management / Alexander Chernev.
by Chernev, Alexander. Edition: 7th ed.Publisher: [Chicago, Ill.] : Cerebellum Press, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CHE 2012]
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A [author.] | Hartley, Steven W [author.] | Rudelius, William [author.]. Edition: Twelfth edition.Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KER 2015]
(3).
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2010]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2013]
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Promoting and marketing events : theory and practice / Nigel Jackson.
by Jackson, Nigel A. Publisher: London ; New York : Routledge, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2 JAC 2013]
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