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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 6th edition.Publisher: Hoboken, NJ : John Wiley and Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KOT 2014]
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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 5th ed., Int ed.Publisher: N.Y. : John Wiley, c1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAL]
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Getting started in consulting / Alan Weiss.
by Weiss, Alan, 1946-. Edition: 3rd ed.Publisher: Hoboken : John Wiley, 2009Other title: Consulting.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.46 WEI]
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Strategic market management / David A. Aaker
by Aaker, David A. (David Allen), 1938-. Edition: 4th ed.Publisher: New York : John Wiley, 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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The next step in database marketing : consumer guided marketing : privacy for your customers, record profits you / Dick Shaver.
by Shaver, Dick. Publisher: New York : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 SHA]
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Building an import/export business / Kenneth D. Weiss.
by Weiss, Kenneth D. (Kenneth Duane), 1940-. Edition: Fourth editionPublisher: Hoboken, NJ : John Wiley & Sons, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WEI 2008]
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Marketing mistakes / Robert F. Hartley
by Hartley, Robert F, 1927-. Edition: 6th ed.Publisher: New York : John Wiley, c1995Availability: Items available for loan: TC External Storage
[Call number: 658.800973 HAR]
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Export now : five keys to entering new markets / Frank Lavin & Peter Cohan ; foreword by former U.S. Secretary of Commerce Gary Locke.
by Lavin, Franklin L | Cohan, Peter S, 1957- | Locke, Gary, 1950-. Publisher: Singapore : John Wiley & Sons (Asia), 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 LAV 2011]
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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.
by Hester, Edward L. Publisher: N.Y. : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HES]
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Marketing research / David A. Aaker, V. Kumar, George S. Day
by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)]. Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
by Temporal, Paul. Publisher: Singapore : John Wiley & Sons (Asia) c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827095 TEM]
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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies
by Moutinho, Luiz | Davies, Fiona [(j.a.)] | Goode, Mark [(j.a.)]. Publisher: Chichester, U.K. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800151 MOU]
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World Wide Web marketing : integrating the Web into your marketing strategy`1 / Jim Sterne.
by Sterne, Jim, 1955-. Edition: 2nd ed.Publisher: New York : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 STE]
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Electronic commerce : strategies and models for business-to-business trading / Paul Timmers.
by Timmers, Paul. Publisher: Chichester, U.K : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800285 TIM]
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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice
by Hofmeyr, Jan H | Rice, Butch [(j.a)]. Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage
[Call number: 658.8342 HOF]
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