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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.
by Sugiyama, Kotaro | Andree, Tim. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SUG 2011]
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / by Beverly Macy, Teri Thompson.
by Macy, Beverly | Thompson, Teri. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAC 2011]
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Manager's guide to social media / Scott Klososky.
by Klososky, Scott. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 006.702465 KLO 2011]
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Success secrets of the social media marketing superstars / [edited by] Mitch Meyerson.
by Meyerson, Mitch. Publisher: [Irvine, Calif.] : Entrepreneur Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SUC 2010]
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Haig, Matt. Edition: 2nd ed.Publisher: London : Kogan Page, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAI 2011]
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Business marketing : text and cases / Krishna K. Havaldar.
by Havaldar, Krishna K. Edition: 3rd ed.Publisher: New Delhi : Tata McGraw-Hill Education Private Limited, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAV 2010]
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Business to business marketing : a value-driven approach / Wim G Biemans.
by Biemans, Wim G, 1960-. Publisher: Maidenhead : Mc-Graw Hill Higher Education, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BIE 2010]
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2011]
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International marketing / Pervez N. Ghauri, Philip Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: 3rd ed.Publisher: Maidenhead : McGraw-Hill Higher Education, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GHA 2010]
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Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd edition.Publisher: New York : McGraw Hill/Irwin, [2011]Copyright date: ©2011Other title: M : Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRE 2011]
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Marketing : a practical approach / Peter Rix.
by Rix, Peter. Edition: 7th ed.Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIX 2011]
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: Twelfth ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET 2011]
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Services marketing : concepts & practices / Ramneek Kapoor, Justin Paul, Biplab Halder.
by Kapoor, Ramneek | Paul, Justin | Halder, Biplab. Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KAP 2011]
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Services marketing : text & cases / Rajendra Nargundka.
by Nargundkar, Rajendra, 1960-. Edition: 3rd ed.Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NAR 2010]
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10 steps to successful social networking for business / Darin Hartley.
by Hartley, Darin E. Publisher: Alexandria, VA : ASTD Press, c2010Other title: Ten steps to successful social networking for business | Successful social networking for business.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 HAR 2010]
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Secrets of millionaire students : how any student can earn more than what their parents do using the power of internet marketing, part-time, without compromising their study commitments / Stuart Tan, Dylan Loh, Edmund Loh.
by Tan, Stuart | Loh, Dylan | Loh, Edmund. Publisher: Singapore : Adam Khoo Learning Technologies Group, 2008Other title: Secrets of millionaire $tudents.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TAN 2008]
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.
by Quattrocchi-Oubradous, Xavier | Bal, Charles. Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 QUA 2011]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI 2012]
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Managing the brief for better design / Alastair Blyth and John Worthington.
by Blyth, Alastair, 1958- | Worthington, John, 1938-. Edition: 2nd ed.Publisher: London : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.688 BLY 2010]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th edition.Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
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