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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 CLO]
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Brand child: remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom.
by Lindstrom, Martin | Seybold, Patricia B. Edition: Revised ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 LIN]
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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
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Careers in marketing, advertising and public relations / Adela Stanley.
by Stanley, Adela. Edition: 8th ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8002341 STA]
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Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
by Morgan, Nigel | Pritchard, Annette | Pride, Roger. Edition: 2nd ed.Publisher: Oxford, UK : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 DES]
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CON 2008]
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Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald E. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO]
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.108 DIV]
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith J. (Keith John), 1950-. Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC]
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Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: TC External Storage
[Call number: 658.872 NAH 2012]
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.
by Zinkhan, George M. (George Martin) | American Marketing Association. Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 ADV]
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by Shimp, Terence A | Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications. Edition: 7th ed., International student ed.Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald E. Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2006]
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Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.
by Shaw, Mark, 1965-. Publisher: London : Laurence King Publishing, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 SHA 2012]
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