Taylor's Library

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Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya.

by Azizul Halim Yahya.

Publisher: Shah Alam : Pusat Penerbitan Universiti (UPENA), 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.109595 AZI] (2).
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Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].

by Phillips, Robbin.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.13 BRA 2010] (1).
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Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh.

by Sharma, Sangeeta | Singh, Rahguvir.

Edition: Eastern economy edition.Publisher: New Delhi : Prentice Hall India, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SHA] (1).
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Advertising management / Jaishri Jethwaney, Shruti Jain.

by Jethwaney, Jaishri | Jain, Shruti.

Publisher: New Delhi, New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JET] (1).
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Grow your business with Google AdWords : 7 quick and easy secrets for reaching more customers with the world's #1 search engine / Jon Smith.

by Smith, Jon, 1975-.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SMI 2010] (1).
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang.

Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 FEN 2010] (1).
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close.

Edition: Seventh edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU 2015] (1).
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International advertising : realities and myths / edited by John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 INT] (2).
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (1).
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.

by Silverman, George, 1942-.

Edition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SIL 2011] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising.

Edition: 13th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE 2011] (2).
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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

by Veloso, Maria [author.].

Edition: Third edition.Publisher: New York : American Management Association, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VEL 2013] (1).
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Online marketing heroes : interviews with 25 successful online marketing gurus / Michael Miller.

by Miller, Michael, 1958-.

Publisher: Indianapolis : Wiley Pub., c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MIL 2008] (2).
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Visual persuasion : the role of images in advertising / Paul Messaris.

by Messaris, Paul.

Publisher: Thousand Oaks : SAGE, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 MES] (4).
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151 quick ideas for advertising on a shoestring / by Jean Joachim.

by Joachim, Jean C.

Publisher: Franklin Lakes, NJ : The Career Press, c2008Other title: One hundred fifty-one quick ideas for advertising on a shoestring | Advertising on a shoestring.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JOA 2008] (1).
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Ethnography at work [electronic resource] / Brian Moeran.

by Moeran, Brian, 1944- | ebrary, Inc.

Publisher: New York : Berg, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Media planning guide 2016 : Malaysia.

Edition: 22nd edition.Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MED 2016] (2).
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