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Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman.
by Lerman, Scott. Edition: First edition.Publisher: Blue Ash, Ohio : HOW Books, an imprint of F+W Media, Inc., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LER 2013]
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Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964- | ebrary, Inc. Publisher: Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.
by Wirtz, Jochen. Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Fashion branding unraveled / by Kaled K. Hameide.
by Hameide, Kaled K [author.]. Publisher: New York : Fairchild Books, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 HAM 2011]
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Advanced fashion technology and operations management / Alessandra Vecchi.
by Vecchi, Alessandra [author.]. Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/2068]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ProQuest (Firm). Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/20688]
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Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).
by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.]. Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.
by Humberstone, Fiona [author.]. Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HUM 2017]
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Branding : a very short introduction / Robert Jones.
by Jones, Robert [author.]. Publisher: Oxford : Oxford University Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JON 2017]
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Building distinctive brand assets / Jenni Romaniuk.
by Romaniuk, Jenni [author.]. Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROM 2018]
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Logo design love : a guide to creating iconic brand identities / David Airey.
by Airey, David, 1979- [author.]. Edition: Second edition.Publisher: San Francisco, CA : New Riders, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 AIR 2015]
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Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.
by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.]. Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 GLO 2014]
(1). Items available for reference: Taylor's Library-TU
[Call number: 687.0688]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.]. Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
by Ind, Nicholas [author.] | Schmidt, Holger [author.]. Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant. Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : Wiley, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SOM 2021]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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