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Encyclopedia of tourism [electronic resource] / edited by Jafar Jafari, Honggen Xiao.

by Jafari, Jafar | Xiao, Honggen | SpringerLink (Online service).

Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Nontraditional media in marketing and advertising / Robyn Blakeman.

by Blakeman, Robyn, 1958-.

Publisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 BLA 2014] (1).
Social media management [electronic resource] : technologies and strategies for creating business value / by Amy Van Looy.

by Van Looy, Amy | SpringerLink (Online service).

Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
Islamic marketing [electronic resource] : understanding the socio-economic, cultural, and politico-legal environment / by Čedomir Nestorović.

by Nestorović, Čedomir | SpringerLink (Online service).

Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton.

by Pires, Guilherme D | Stanton, John L.

Publisher: London : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.80089] (1).
Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.

by Schütte, Hellmut | Ciarlante, Deanna.

Edition: 1st editionPublisher: London : Macmillan Press, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342095 SCH] (1).
Open tourism [electronic resource] : open innovation, crowdsourcing and co-creation challenging the tourism industry / edited by Roman Egger, Igor Gula, Dominik Walcher.

by Egger, Roman | Gula, Igor | Walcher, Dominik | SpringerLink (Online service).

Edition: 1st ed. 2016.Source: Springer eBooksPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.514] (1).
Media consumption in Malaysia : a hermeneutics of human behaviour / Tony Wilson.

by Wilson, Tony, 1947- [author.].

Publisher: London ; New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.2309595] (1).
The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.

by McAllister, Matthew P | West, Emily.

Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence.

by Kahle, Lynn R | Valette-Florence, Pierre.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.834019] (1).
Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.

by Gillan, Jennifer.

Publisher: New York ; London : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 384.550973] (1).
The social media marketing book [electronic resource] / Dan Zarrella.

by Zarrella, Dan.

Edition: 1st ed.Publisher: Beijing ; Sebastopol, Calif. : O'Reilly, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.054678] (1).
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.

by Chitty, William | Luck, Edwina | Barker, Nigel | Valos, Michael | Shimp, Terence A.

Edition: 4th edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHI 2015] (2).
Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube, LinkedIn and Instagram / Michael Richards.

by Richards, Michael.

Publisher: [California? : Michael Richards?], [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RIC 2014] (3). Items available for reference: Taylor's Library-TU [Call number: 658.872 RIC 2014] (1).
The economics of recreation, leisure and tourism / John Tribe.

by Tribe, John.

Edition: Fifth edition.Publisher: London : Routledge, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 338.477900135 TRI 2016] (4).
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 16e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (7).
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.

by Schiffman, Leon G [author.] | Kanuk, Leslie Lazar [author.] | Hansen, Håvard [author.].

Edition: Second edition.Publisher: Harlow, England : Pearson Financial Times/Prentice Hall, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2012] (1).
Dollars & events : how to succeed in the special events business / Joe Jeff Goldblatt, Frank Supovitz.

by Goldblatt, Joe Jeff, 1952- | Supovitz, Frank.

Publisher: New York : John Wiley, [1999]Copyright date: ©1999Other title: Dollars and events.Availability: Items available for loan: Taylor's Library-TU [Call number: 394.26068 GOL] (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author.].

Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL 2013] (5).
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).