Taylor's Library

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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: Tenth edition.Global edition.Publisher: Harlow : Pearson, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 LAU 2014] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.

by Kotler, Philip | Armstrong, Gary (Gary M.) | Harris, Lloyd C | Piercy, Nigel.

Edition: 6th European edition.Publisher: Harlow, England : Pearson Education Limited, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2013] (1).
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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.

by Capparell, Stephanie.

Publisher: New York : Free Press, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 338.766362 CAP] (1).
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Cult of analytics [electronic resource] : driving online marketing strategies using Web analytics / Steve Jackson.

by Jackson, Steve.

Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
Customer relationship management : a strategic imperative in the world of e-business / editor and contributor, Stanley A. Brown.

by Brown, Stanley A, 1946- | PricewaterhouseCoopers LLP.

Publisher: Toronto : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 CUS 2000] (3).
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Marketing : a multiple - choice study guide / Everett M. Jacobs

by Jacobs, Everett M.

Publisher: London : Pitman Publishing, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80076 JAC] (1).
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 TRO 2010] (1).
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Marketing : an introduction / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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The marketing edge : vital lessons in marketing success / Tony McBurnie and David Clutterbuck

by McBurnie, Tony | Clutterbuck, David [(j.a.)].

Publisher: London : Penguin Books, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MCB] (1).
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Marketing : concepts and strategies / Sally Dibb ... [et al.]

by Dibb, Sally, 1963-.

Edition: European ed., ISEPublisher: Boston, Mass. : Houghton Mifflin, 1991Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8 MAR] (1).
Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: [Mason, OH] : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (4).
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Marketing channels : a management view / Bert Rosenbloom

by Rosenbloom, Bert.

Edition: 5th ed. Int. ed.Publisher: Fort Worth, Tex. : The Dryden Press, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ROS] (1).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 7th ed.Publisher: Boston Mass . : Houghton Mifflin, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill

by Bovée, Courtland L | Houston, Michael J | Thill, John V.

Edition: 2nd ed., Int. ed.Publisher: N.Y. : McGraw - Hill, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOV] (2).
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967- [author.].

Edition: First edition.Publisher: San Francisco, CA : Jossey-Bass, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 YOH 2014] (1).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 6th ed.Publisher: Burr Ridge, Ill. : Irwin, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.]

by Philip, Kotler.

Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Progress in tourism marketing / edited by Metin Kozak and Luisa Andreu.

by Kozak, Metin, 1968- | Andreu, Luisa.

Publisher: Oxford : Elsevier, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 PRO 2006] (1).
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