Taylor's Library

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Marketing management / Philip Kotler

by Kotler, Philip.

Edition: Millennium ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47910688] (1).
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
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Journal of international marketing.

by Eli Broad Graduate School of Management. Center for International Business Education and Research | American Marketing Association.

Publisher: East Lansing, MI : Michigan State University Press, 1993-Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84805 JOU] (3).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: Library ed., 2000 e[d].Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO 2010] (3).
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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C [(j.a.)] | Keegan, Warren J. Principles of global marketing.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c2000 Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KEE] (1).
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A student's guide to the internet / Raymnd D. Frost, Judy Strauss

by Frost, Raymond D | Strauss, Judy [(j.a.)].

Edition: 2000 ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: Taylor's Library-TU [Call number: 004.678 FRO] (1).
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.

by Pritchard, Annette | Pride, Roger | Morgan, Nigel.

Edition: Rev. 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 DES 2010] (1).
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Marketing / Michael J. Etzel, Bruce J. Walker, Williams J. Stanton

by Etzel, Michael J | Stanton, William J | Walker, Bruce J.

Edition: 11th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ETZ] (1).
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World Wide Web marketing : integrating the Web into your marketing strategy`1 / Jim Sterne.

by Sterne, Jim, 1955-.

Edition: 2nd ed.Publisher: New York : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 STE] (1).
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Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost

by Strauss, Judy | Frost, Raymond, 1960- [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: TC External Storage [Call number: 658.84 STR] (1).
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