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Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri.
by Camilleri, Mark Anthony, 1976- [author.]. Publisher: Cham, Switzerland : Springer, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 338.4791]
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Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing / Terri Morrison, Wayne A. Conaway.
by Morrison, Terri | Conaway, Wayne A [aut]. Publisher: New York : McGraw-Hill, ©2012Other title: Kiss, bow, or shake hands, sales and marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).
by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.]. Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Marketing : concepts and strategies.
by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 DIB 2016]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2019]
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Social media marketing / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 4th edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TUT 2021]
(3). Checked out (1).
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Consumer behavior.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition / Leon G. Schiffman, Joe Wisenblit.Publisher: Harlow, England : Pearson Education Limited, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 SCH 2019]
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Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.
by Humberstone, Fiona [author.]. Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HUM 2017]
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Branding : a very short introduction / Robert Jones.
by Jones, Robert [author.]. Publisher: Oxford : Oxford University Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JON 2017]
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Building distinctive brand assets / Jenni Romaniuk.
by Romaniuk, Jenni [author.]. Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROM 2018]
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Logo design love : a guide to creating iconic brand identities / David Airey.
by Airey, David, 1979- [author.]. Edition: Second edition.Publisher: San Francisco, CA : New Riders, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 AIR 2015]
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Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.
by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.]. Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 PUT 2015]
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Fashion promotion : building a brand through marketing and communication / Gwyneth Moore.
by Moore, Gwyneth [author.]. Edition: Second edition.Publisher: New York, NY : Bloomsbury Visual Arts, 2021Availability: No items available Checked out (1).
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Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.
by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.]. Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 GLO 2014]
(1). Items available for reference: Taylor's Library-TU
[Call number: 687.0688]
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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.
by Scott, David Meerman [author.]. Edition: Seventh edition.Publisher: Hoboken, New Jersey : Wiley, [2020]Copyright date: ©2020Other title: New rules of marketing and PR.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 658.872]
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How to win corporate sponsorship : helping you win the corporate sponsorship you want! / Kim J Harrison.
by Harrison, Kim J [author.]. Publisher: [Coppell,TX] : Independently published, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
(1). Items available for reference: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Tourist destination management : instruments, products, and case studies / Nazmi Kozak.
by Kozak, Nazmi [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.069 TRI 2020]
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