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How they started digital : how 25 good ideas became spectacular digital businesses / David Lester.
by Lester, David, 1966-. Publisher: Petaling Jaya : Advantage Quest Publications, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.11 LES 2012]
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Social media marketing all-in-one for dummies / by Jan Zimmerman and Deborah Ng.
by Zimmerman, Jan | Ng, Deborah. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ZIM 2013]
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Social CRM for dummies / by Kyle Lacy, Stephanie Diamond and Jon Ferrara.
by Lacy, Kyle | Diamond, Stephanie | Ferrara, Jon. Edition: 1st ed.Publisher: Hoboken, N.J. : Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8120285 LAC 2013]
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Electronic marketing and the consumer / editor, Robert A. Peterson.
by Peterson, Robert A. (Robert Allen), 1944-. Publisher: Thousand Oaks, CA : SAGE Publications, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ELE 1997]
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Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Strategies in e-business : positioning and social networking in online markets / Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez, editors.
by Gil-Pechuan, Ignacio | Palacios-Marqués, Daniel | Peris-Ortiz, Marta Peris | Vendrell, Eduardo | Ferri-Ramirez, Cesar. Publisher: New York : Springer, [2013?]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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Digital marketing : a practical approach / Alan Charlesworth.
by Charlesworth, Alan, 1956-. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2014]
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The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew.
by Belew, Shannon. Publisher: New York : American Management Association, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BEL 2014]
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Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones / Natasha Hritzuk, Kelly Jones.
by Hritzuk, Natasha | Jones, Kelly. Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Digital marketing : a practical approach / Alan Charlesworth.
by Charlesworth, Alan, 1956-. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew.
by Belew, Shannon. Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman.
by Holloman, Christer. Publisher: Chichester, West Sussex : John Wiley and Sons Ltd, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 HOL 2014]
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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
by Tapp, Alan | Whitten, Ian | Housden, Matthew. Edition: Fifth edition.Publisher: Harlow : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TAP 2014]
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The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter and Jessica Gioglio.
by Walter, Ekaterina | Gioglio, Jessica. Publisher: New York : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 WAL 2014]
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Social media project : a beginners guide to building a social media following / Jeff Sidebottom.
by Sidebottom, Jeff. Publisher: Chandler, AZ : Ravenshead Publishing, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.231 SID 2013]
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Social strategy : how we profit from social media / Mikołaj Jan Piskorski.
by Piskorski, Mikołaj Jan. Publisher: Princeton, New Jersey : Princeton University Press, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.9 23]
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Marketplace lifestyles in an age of social media [electronic resource] : theory and methods / by Lynn R. Kahle and Pierre Valette-Florence.
by Kahle, Lynn R | Valette-Florence, Pierre. Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.834019]
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The social media marketing book [electronic resource] / Dan Zarrella.
by Zarrella, Dan. Edition: 1st ed.Publisher: Beijing ; Sebastopol, Calif. : O'Reilly, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.054678]
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Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube, LinkedIn and Instagram / Michael Richards.
by Richards, Michael. Publisher: [California? : Michael Richards?], [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
(3). Items available for reference: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
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The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.
by Schwartz, Gary, 1964-. Publisher: New York : Atria Books, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2011]
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