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Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.
by Jenkins, Andrew (Social media consultant) [author.]. Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
(1).
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Design portfolios : a recruiter's view / Mark W. Smith.
by Smith, Mark W, 1956- [author.]. Publisher: Hoboken : John Wiley & Sons, Inc., 2023Availability: Items available for reference: Taylor's Library-TU
[Call number: 744.023]
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The strategy and tactics of pricing : a guide to growing more profitably.
by Nagle, Thomas T, 1951- [author.] | Müller, Georg [author.] | Gruyaert, Evert [author.] | Nagle, Thomas T, 1951-. Strategy and tactics of pricing. Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2024]
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Services marketing : concepts, strategies & cases / Hoffman, Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2024]
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki [author.] | Helsen, Kristiaan [author.]. Edition: Ninth edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KOT 2023]
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.684 TOU 2020]
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.
by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CAN 2024]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M [author.]. Edition: Third edition.Publisher: Abingdon, England : Routledge, [2024]Copyright date: ©2024Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul [author.] | Donnelly, James H., Jr [author.]. Edition: Fifteenth edition.Publisher: New York, New York : McGraw-Hill Education, [2019]Copyright date: 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Principles of marketing.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing. Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2024]
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Understanding digital marketing : strategies for online success / by Dishek J. Mankad.
by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872 MAN 2018]
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner.
by Keiser, Sandra J [author.] | Vandermar, Deborah A [author.] | Garner, Myrna B [author.]. Edition: Fifth edition.Publisher: New York : Fairchild Books, 2022Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.92 KEI 2022]
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Impact of ICTs on event management and marketing [electronic resource] / Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors.
by Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgic, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Other title: Impact of information and communications technology on event management and marketing..Availability: No items available
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Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.
by Mogaji, Emmanuel [author.]. Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Sustainable marketing, branding, and reputation management : strategies for a greener future / edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom.
by Bensson, Ruzive [editor.] | Bigirimana, Stanislas [editor.] | Chiwaridzo, Option Takunda [editor.] | Masengu, Reason, 1982- [editor.] | Blossom, Christina [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.
by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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