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Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
by Veloso, Maria. Edition: 2nd ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The findability formula [electronic resource] : the easy, non-technical approach to search engine marketing / Heather Lutze.
by Lutze, Heather, 1969-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
by Scott, David Meerman. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.1]
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.
by Hallward, John, 1961-. Publisher: Hoboken, N.J. : John Wiley, c2007Other title: Human nature of successful marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Implementing word of mouth marketing [electronic resource] : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.
by Cakim, Idil Miriam, 1974-. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer.
by Springer, Paul. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/13]
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
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Advertising now. Online / edited by Julius Wiedemann
by Wiedemann, Julius. Publisher: Hong Kong : Taschen, [2006]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ADV]
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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
by Altstiel, Tom | Grow, Jean | Altstiel, Tom. Advertising strategy. Edition: 2nd ed.Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ALT 2010]
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Advertising / edited by Chris Hackley.
by Hackley, Christopher E. Publisher: London : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2010]
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The 100 greatest advertisements, 1852-1958 : who wrote them and what they did / by Julian Lewis Watkins.
by Watkins, Julian Lewis. Edition: Rev. and enl. edPublisher: New York : Dover Publications, [1993]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 WAT]
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AdverSelling : how to build stronger relationships and close more sales by applying 26 principles from successful advertising campaigns / James Hassett.
by Hassett, James. Publisher: [Burlington, MA] : AdverTraining Group, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 HAS]
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A big life in advertising / Mary Wells Lawrence.
by Lawrence, Mary Wells. Publisher: New York : Touchstone, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 LAW 2002]
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Advertising : developments and issues in the digital age / editor, William L. Poulsen.
by Poulsen, William L. Publisher: New York, N.Y. : Nova Science Publishers, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2011]
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Color management for logos : a comprehensive guide for graphic designers / [John Drew & Sarah Meyer].
by Drew, John T. (John Thomas) | Meyer, Sarah A. Publisher: Singapore : Page One, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 DRE]
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Building brand value : five steps to building powerful brands / M. G. Parameswaran.
by Parameswaran, M. G. Publisher: New Delhi, India : Tata McGraw-Hill Publishing Company Limited, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PAR]
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When ads work : new proof that advertising triggers sales / John Philip Jones.
by Jones, John Phillip. Edition: 2nd ed.Publisher: New Delhi : Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JON]
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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy. Edition: Completely updated and expanded ed.Publisher: London : Piatkus, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LEV]
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