Taylor's Library

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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip.

Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Essentials of marketing research / Tony Proctor.

by Proctor, Tony.

Edition: 3rd ed.Publisher: Harlow, England : Financial Times / Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PRO] (1).
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Menu marketing and management : competency guide / National Restaurant Association Educational Foundation.

by Educational Foundation (National Restaurant Association).

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: NRAEF ManageFirst.Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 MEN] (2).
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The marketing plan : a handbook / Marian Burk Wood.

by Wood, Marian Burk.

Publisher: Upper Saddle River, NJ : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO] (2).
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Marketing management : an Asian perspectives / Philip Kotler... [et al.]

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 3rd. ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (5).
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Marketing for leisure and tourism / Michael Morgan

by Morgan, Michael, 1948 September 29-.

Publisher: London : Prentice Hall, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 MOR] (2).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Leisure travel : a marketing handbook / Stanley C. Plog.

by Plog, Stanley C.

Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 PLO] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2), TC External Storage [Call number: 658.83 BUR] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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Marketing for tourism / J. Christopher Holloway.

by Holloway, J. Christopher.

Edition: 4th ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 HOL] (2).
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (7).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (5).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (2).
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Marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 6th ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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