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The new strategic brand management [electronic resource] : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/343] (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author.].

Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL 2013] (5).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (5).
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (4).
Building distinctive brand assets / Jenni Romaniuk.

by Romaniuk, Jenni [author.].

Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROM 2018] (1).
Brand management strategies : luxury and mass markets / William D'Arienzo.

by D'Arienzo, William [author.].

Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DAR 2016] (5).
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOM 2021] (1).