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Mediaweek [electronic resource]. Source: Academic Source CompletePublisher: Brewster, N.Y. : A/S/M Communications, 1991-Other title: Media week.Online access: Abstracts Available: Jan 1998- Available on EBSCOhost. Availability: No items available
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Journal of current issues and research in advertising [electronic resource]. Source: Communication & Mass Media CompletePublisher: Clemson, SC : CtC Press, c1992-Other title: JCIRA.Online access: Full text available: Mar 1992-. Available on EBSCOhost. Availability: No items available
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B to B. [electronic resource]. Source: Computers & Applied Sciences CompletePublisher: Chicago, Ill. : Crain Communications, c2000-Other title: Advertising age's BtoB | BtoB.Online access: Full text available: Mar 2000-. Available on EBSCOhost. Availability: No items available
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Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
by Johnson, Fern L. Publisher: London : Routledge, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 JOH]
(2).
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The sponsor : notes on modern potentates / Erik Barnouw ; with a new preface by Deirdre Boyle.
by Barnouw, Erik, 1908-2001 | Boyle, Deirdre. Publisher: New Brunswick, N.J. : Transaction Publishers, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.55 BAR 2009]
(1).
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The mood of information : a critique of online behavioural advertising / Andrew McStay.
by McStay, Andrew, 1975-. Publisher: New York, N.Y. : Continuum, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 MAC 2011]
(1).
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
(1).
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Start your own blogging business : generate income from advertisers, subscribers, merchandising and more / Entrepreneur Press and Jason R. Rich.
by Rich, Jason | McDougall, J. S. Start your own blogging business | Entrepreneur Press [publisher.]. Edition: 2nd ed.Publisher: Irvine, CA : J.L. Calmes, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.579730681 STA 2010]
(1).
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Advertising theory [electronic resource] / edited by Shelly Rodgers and Esther Thorson.
by Rodgers, Shelly | Thorson, Esther. Edition: 1st ed.Publisher: New York, NY : Routledge, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.101]
(1).
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Online advertising and promotion [electronic resource] : modern technologies for marketing / by Payam Hanafizadeh and Mehdi Behboudi.
by Hanafizadeh, Payam, 1974- | Behboudi, Mehdi, 1983-. Publisher: Hershey, PA : Business Science Reference, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
(1).
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Brandweek [electronic resource]. Source: Academic Source CompletePublisher: New York, N.Y. : Adweek L.P., c1992-Other title: Brand week.Online access: Full text available: Jan 1994-. Available on EBSCOhost. Availability: No items available
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Belching out the devil : global adventures with Coca-Cola / Mark Thomas.
by Thomas, Mark, 1963 Apr. 11-. Publisher: New York : Nation Books, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.766362 THO 2009]
(2).
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Journal of hospital marketing & public relations [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press, c2002-Online access: Abstracts Available: Dec 2006- Available on EBSCOhost. Availability: No items available
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 3rd ed.Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 KAT]
(3).
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Hospitality sales and marketing / James R. Abbey.
by Abbey, James R | American Hotel & Motel Association. Educational Institute. Edition: 5th ed.Publisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 ABB]
(1).
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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
by Mathews, Brian (Brian Scott). Publisher: Chicago : American Library Association, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 021.7 MAT]
(1).
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Hospitality and tourism marketing / William Lazer, Melissa Dallas, Carl Riegel.
by Lazer, William | Dallas, Melissa | Riegel, Carl D | American Hotel & Lodging Association. Educational Institute. Publisher: Lansing, Michigan : American Hotel & Lodging Educational Institute, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 LAZ]
(1).
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Underground art : London Transport posters, 1908 to the present / Oliver Art.
by Green, Oliver. Publisher: London : Laurence King, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 769.493884 GRE]
(1).
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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.
by Shah, Kruti | D'Souza, Alan. Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SHA]
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