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Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
by Beard, Fred K., 1957-. Publisher: Lanham : Rowman & Littlefield, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEA]
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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.
by Jhally, Sut. Publisher: New York ; London : Routledge, 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 JHA 1990]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard H. Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].
by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A. Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV]
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Media planning guide 2009 : Malaysia. Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
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Web marketing for dummies / by Jan Zimmerman.
by Zimmerman, Jan. Edition: 3rd ed.Publisher: Hoboken, NJ : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ZIM 2012]
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The diary of an ad man : the war years, June 1, 1942 - December 31, 1943 / James Webb Young.
by Young, James Webb, 1886-. Publisher: Chicago : Advertising Pub., 1944Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 YOU 1944]
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
by Hovland, Roxanne | Wolburg, Joyce Marie. Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HOV 2010]
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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How to write a good advertisement : a short course in copywriting / by Victor O. Schwab.
by Schwab, Victor O. Publisher: Chatsworth, Calif. : Wilshire Book, c1962Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SCH 1962]
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The language of advertising [electronic resource] : written texts / Angela Goddard.
by Goddard, Angela, 1954- | ebrary, Inc. Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 401/.41]
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Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
by Abrajano, Marisa A, 1977-. Publisher: Stanford, Calif. : Stanford University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.70973 ABR 2010]
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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
by Drewniany, Bonnie L | Jewler, A. Jerome. Edition: 10th ed.Publisher: Boston, MA : Wadsworth, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 DRE 2011]
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Truth, lies, and advertising : the art of account planning / by Jon Steel.
by Steel, Jon. Publisher: New York : Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 STE 1998]
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The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
by Preston, Ivan L, 1931-. Edition: Rev. ed.Publisher: Madison, Wis. : University of Wisconsin Press, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 PRE 1996]
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Forty years an advertising agent, 1865-1905 / by George Presbury Rowell.
by Rowell, George Presbury, 1838-1908. Publisher: [Charleston, S.C. : Nabu Press, 2010]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROW 2010]
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