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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian. Edition: 12th ed.Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
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Indian advertising : 1780 to 1950 A.D. / Arun Chaudhuri.
by Chaudhuri, Arun. Publisher: New Delhi ; New York : Tata Mc-Graw Hill Pub. Co., 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10954 CHA]
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The advertising and consumer culture reader / edited by Joseph Turow and Matthew P. McAllister.
by Turow, Joseph | McAllister, Matthew P. Publisher: New York ; London : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 ADV]
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Media strategies for marketing places in crisis [electronic resource] : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam : Butterworth Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688]
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert.
by Lane, W. Ronald, 1940- | King, Karen Whitehill | Reichert, Tom. Edition: 18th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011Other title: Advertising procedure.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAN 2011]
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How to put your book together and get a job in advertising / Maxine Paetro.
by Paetro, Maxine. Edition: Newly rev. ed.Publisher: New York : W. W. Norton, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1023 PAE 2010]
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30-second politics : political advertising in the eighties / Montague Kern.
by Kern, Montague, 1942-. Publisher: New York : Praeger, 1989Other title: Thirty second politics.Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.730973 KER 1989]
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Press kits design and packaging / [editor and texts, Cristian Campos]
by Campos, Cristian. Edition: Asia ed.Publisher: Singapore : Page One, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.823 PRE 2010]
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Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
by Maddock, Richard C | Fulton, Richard L. Publisher: Westport, Conn. ; London : Quorum Books, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 MAD 1996]
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Harvesting minds : how TV commercials control kids / Roy F. Fox ; foreword by George Gerbner.
by Fox, Roy F | Gerbner, George. Publisher: Westport, Conn. : Praeger, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23083 FOX 2000]
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Permission marketing / Seth Godin.
by Godin, Seth. Publisher: London : Pocket, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 GOD 2007]
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
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The making of the 'MMM' commercial [videorecording] / Australian Film Television and Radio School.
by Crooke, Marion | Lane, Jo | Droga, David | Proyas, Alex, 1963- | Nichola, Paul | Australian Film, Television & Radio School. Publisher: South Melbourne, Vic. : Contemporary Arts Media, [2005]Other title: MMM commercial | Making of the triple M commercial | Triple M commercial.Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1430994 MAK 2005]
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All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
by Heyman, Jay H, 1939- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO 2008]
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Kidnapped [electronic resource] : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff, and Robert H. Reiher.
by Acuff, Dan S, 1942- | Reiher, Robert H | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/083]
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Consuming angels [electronic resource] : advertising and Victorian women / Lori Anne Loeb.
by Loeb, Lori Anne | ebrary, Inc. Publisher: New York : Oxford University Press, 1994Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/042/094109034]
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
by Roberts, Kevin, 1949-. Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROB 2005]
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Advertising and the transformation of American society, 1865-1920 / James D. Norris.
by Norris, James D. Publisher: Westport, CT : Greenwood Press, 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 NOR 1990]
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Twenty ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James B. Twitchell.
by Twitchell, James B, 1943-. Publisher: New York : Three Rivers Press, c2000Other title: 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 TWI 2000]
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