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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2012]
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Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-. Publisher: New York : McGraw-Hill Irwin, c2012Other title: M advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2012]
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Creative card design : promotional greetings / [editor, Yasuhiro Sekimoto]
by Sekimoto, Yasuhiro. Publisher: Tokyo : PIE Books, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.68 CRE 2008]
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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.
by Sugiyama, Kotaro | Andree, Tim. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SUG 2011]
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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
by Cruikshank, Jeffrey L | Schultz, Arthur W | Lasker, Albert Davis, 1880-1952. Publisher: Boston, MA : Harvard Business Review Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 CRU 2010]
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.
by Quattrocchi-Oubradous, Xavier | Bal, Charles. Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 QUA 2011]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI 2012]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2012Other title: Advertising and IMC : principles and practice..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2012]
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Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
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Crisis communications : a casebook approach / Kathleen Fearn-Banks.
by Fearn-Banks, Kathleen. Edition: 4th ed.Publisher: New York, N.Y. : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 FEA 2011]
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 6th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2012Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU 2012]
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Inside Saatchi & Saatchi [videorecording] : selling Brazilian spirit
by BBC Active (Firm). Publisher: Frenchs Forest, NSW : BBC Active, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.19064125 INS 2006]
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Art directors annual 89 : design, photography, illustration, interative student advertising / [editor, Lucas Stoffel].
by Stoffel, Lucas | Art Directors Club (New York, N.Y.). Publisher: Mies, Switzerland : RotoVision SA, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6097305 ART 2010]
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New York festivals 17. Publisher: New York, N.Y. : International Awards Group, LLC, c2010Other title: New York festivals : annual of advertising 17 | World's best advertising : New York festivals : International Advertising Awards.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6707 NEW 2010]
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One show
by One Club for Art & Copy (New York, N.Y.). Publisher: New York : One Publishing, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 ONE 2010]
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Destination brands : managing place reputation / [edited by] Nigel Morgan, Annette Pritchard, Roger Pride.
by Pritchard, Annette | Pride, Roger | Morgan, Nigel. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 DES 2011]
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I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia / Sally West.
by West, Sally, 1958-. Publisher: DeKalb : Northern Illinois University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1094709034 WES 2011]
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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-. Edition: 2nd ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2009]
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The complete guide to photographing arts & crafts : foolproof techniques to make your handmade creations shine online / Heidi Adnum.
by Adnum, Heidi. Publisher: Singapore : Page One, 2012Other title: Photographing arts & crafts.Availability: Items available for loan: Taylor's Library-TC
[Call number: 778.997455 ADN 2012]
(1), Taylor's Library-TU
[Call number: 778.997455 ADN 2012]
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C-scape : conquer the forces changing business today / Larry Kramer.
by Kramer, Larry, 1950-. Edition: 1st ed.Publisher: New York : Harper Business, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KRA 2010]
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