Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th editionPublisher: Boston : McGraw-Hill / Irwin, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (6).
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Grow your business with Google AdWords : 7 quick and easy secrets for reaching more customers with the world's #1 search engine / Jon Smith.

by Smith, Jon, 1975-.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SMI 2010] (1).
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (1).
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.

by Silverman, George, 1942-.

Edition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SIL 2011] (1).
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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

by Veloso, Maria [author.].

Edition: Third edition.Publisher: New York : American Management Association, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VEL 2013] (1).
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Online marketing heroes : interviews with 25 successful online marketing gurus / Michael Miller.

by Miller, Michael, 1958-.

Publisher: Indianapolis : Wiley Pub., c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MIL 2008] (2).
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Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter | Zollo, Peter. Wise up to teens.

Publisher: Ithaca, New York : New Strategist Publications, Inc., [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8340835 ZOL] (2).
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Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.

by Eisenberg, Bryan | Eisenberg, Jeffrey | Davis, Lisa T.

Publisher: Nashville : Nelson Business, c2006Other title: Persuading customers when they ignore marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 EIS] (2).
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Foundations of marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: 3rd ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PEL] (1).
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.

by Heath, Joseph, 1967- | Potter, Andrew.

Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 306.3 HEA 2006] (2).
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

by Frank, Thomas (Thomas C.).

Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 381.30973 FRA] (4).
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Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.

by Cockman, Michael.

Publisher: Oxford : How to Books, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 COC] (1).
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Turn clicks into customers [electronic resource] : proven marketing techniques for converting online traffic into revenue / Duane Forrester.

by Forrester, Duane | ebrary, Inc.

Publisher: New York : McGraw-Hill, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author].

Edition: Fifteenth edition.Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE 2017] (1).
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Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana María Munar.

by Cai, Liping A | Gartner, William C | Munar, Ana Maria | ebrary, Inc.

Edition: 1st ed.Publisher: Bingley, UK : Emerald, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Social media marketing all-in-one / by Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan | Ng, Deborah.

Edition: 4th edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]Copyright date: ©2017Other title: Social media marketing all-in-one for dummies.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ZIM 2017] (1).
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Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

by Lakhani, Dave, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80019 LAK] (4).
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