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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Lovelock, Christopher H [author.] | Wirtz, Jochen [author.]. Edition: Eighth edition.Publisher: Hakensack, New Jersey : World Scientific, 2016Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2022]
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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2017]
(1).
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Essentials of services marketing.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.] | Chew, Patricia [author.]. Edition: Fourth edition / Jochen Wirtz, Christopher Lovelock, Patricia Chew.Global edition.Publisher: Harlow : Pearson, 2022Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services marketing : concepts, strategies & cases / Hoffman, Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2024]
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