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Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Developing change leaders [electronic resource] : the principles and practices of change leadership development / by Malcolm Higgs, Paul Aitken.
by Higgs, Malcolm | Aitken, Paul | ScienceDirect (Online service). Publisher: Oxford : Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.406]
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Ecotourism [electronic resource] : impacts, potentials and possibilities? / Stephen Wearing & John Neil.
by Wearing, Stephen | Neil, John | ScienceDirect (Online service). Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Entrepreneurship and small business management in the hospitality industry [electronic resource] / Darren Lee-Ross, Conrad Lashley.
by Lee-Ross, Darren | Lashley, Conrad | ScienceDirect (Online service). Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, c2009Other title: Entrepreneurship & small business management in the hospitality industry.Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.94068]
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Evaluating information systems [electronic resource] : public and private sector / edited by Zahir Irani and Peter Love.
by Irani, Zahir | Love, Peter E. D | ScienceDirect (Online service). Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4038011]
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Eventful cities [electronic resource] : cultural management and urban revitalisation / Greg Richards, Robert Palmer.
by Richards, Greg | Palmer, Robert | ScienceDirect (Online service). Publisher: Oxford : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 307.76]
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Exchange behavior in selling and sales management [electronic resource] / by Peng Sheng, Aziz Guergachi.
by Sheng, Peng | Guergachi, Aziz | ScienceDirect (Online service). Publisher: Oxford : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.81]
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Film marketing [electronic resource] / Finola Kerrigan.
by Kerrigan, Finola | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.80688]
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Food and wine festivals and events around the world [electronic resource] : development, management and markets / [edited by] C. Michael Hall and Liz Sharples.
by Hall, Colin Michael, 1961- | Sharples, Liz | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie) | ScienceDirect (Online service). Edition: 3rd ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Handbook of hospitality human resources management [electronic resource] / edited by Dana V. Tesone.
by Tesone, D. V. (Dana V.) | ScienceDirect (Online service). Edition: 1st ed.Publisher: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.0683]
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Handbook of hospitality marketing management [electronic resource] / editor, Haemoon Oh ; editor in chief, Abraham Pizam.
by Oh, Haemoon | Pizam, Abraham. Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.95/068/8]
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Handbook of hospitality operations and IT [electronic resource] / edited by Peter Jones.
by Jones, Peter, 1951- | ScienceDirect (Online service). Edition: 1st ed.Publisher: Oxford, UK ; Burlington, MA : Butterworth Heinemann, 2008Other title: Hospitality operations and IT.Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.068]
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Handbook of hospitality strategic management [electronic resource] / edited by Michael Olsen, Jinlin Zhao.
by Olsen, Michael D | Zhao, Jinlin | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940684]
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HR strategy [electronic resource] / Paul Kearns.
by Kearns, Paul | ScienceDirect (Online service). Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.301]
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HR [electronic resource] : the business partner / Barbara Kenton and Jane Yarnall.
by Kenton, Barbara | Yarnall, Jane | ScienceDirect (Online service). Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4]
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Health and wellness tourism [electronic resource] / Melanie Smith, László Puczkó.
by Smith, Melanie K | Puczk©đ, L©Łszl©đ | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.473621]
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Hospitality business development [electronic resource] / Ahmed Hassanien, Crispin Dale, Alan Clarke.
by Hassanien, Ahmed | Dale, Crispin | Clarke, Alan, 1956-. Edition: 1st ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2010Online access: An electronic book accessible through the World Wide Web; click to view | An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.94068]
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Implementing six Sigma and lean [electronic resource] : a practical guide to tools and techniques / Ron Basu.
by Basu, Ron | ScienceDirect (Online service). Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4013]
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International encyclopedia of hospitality management [electronic resource] / chief editor, Abraham Pizam.
by Pizam, Abraham | ScienceDirect (Online service). Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.068]
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