Taylor's Library

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YouTube and video marketing : an hour a day / Greg Jarboe.

by Jarboe, Greg, 1949-.

Edition: 2nd ed.Publisher: Indianapolis, Ind. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 JAR 2012] (1).
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Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].

by Belch, George E. (George Edward), 1951-.

Edition: 2nd ed.Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).
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Cultural studies and anti-consumerism : a critical encounter / edited by Sam Binkley and Jo Littler.

by Binkley, Sam, 1963- | Littler, Jo, 1972-.

Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 306.3 CUL 2011] (3).
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Globalisation and advertising in emerging economies : Brazil, Russia, India, and China / Lynne Ciochetto.

by Ciochetto, Lynne.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 337.091724 CIO 2011] (1).
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Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher.

by Fletcher, Winston | ebrary, Inc.

Publisher: Oxford ; New York : Oxford University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.10941] (1).
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Advertising empire [electronic resource] : race and visual culture in imperial Germany / David Ciarlo.

by Ciarlo, David | ebrary, Inc.

Publisher: Cambridge, Mass. : Harvard University Press, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.10943/09034] (1).
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The Handbook of Managing and Marketing Tourism Experiences.

by Sotiriadis, Marios | Gursoy, Dogan.

Publisher: Bingley : Emerald Group Publishing Limited, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 330] (1).
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Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.

by Mathews, Brian (Brian Scott) | ebrary, Inc.

Publisher: Chicago : American Library Association, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 021.7] (1).
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The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

by Ridout, Travis N, 1974- | Franz, Michael M, 1976- | ebrary, Inc.

Publisher: Philadelphia : Temple University Press, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 324.7/30973] (1).
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The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659] (1).
Brand Sense : Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können / Martin Lindstrom; Petra Pyka

Publisher: Frankfurt/M. : Campus Verlag, 2011Availability: No items available
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The big book of curiosity

Edition: 2nd ed.Publisher: [Kuala Lumpur] : Universal McCann, [2010]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.113 BIG 2010] (1).
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Types of Advertising [electronic resource] / Melba Yanez.

by Yanez, Melba.

Publisher: Delhi : White Word Publications, 2012Other title: Most advertising doesn't work!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.101] (1).
Promotional media and promotional content in marketing [electronic resource] / Andrea Farrington.

by Farrington, Andrea.

Publisher: New Delhi : World Technologies, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
"Ask the man who owns one" [electronic resource] : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.

by Einstein, Arthur W, 1933-.

Publisher: Jefferson, N.C. : McFarland & Co., c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/6292220973] (1).
Flash advertising [electronic resource] : flash platform development of microsites, advergames, and branded applications / Jason Fincanon.

by Fincanon, Jason.

Publisher: Amsterdam ; Boston : Focal Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 006.6/96] (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th edition.Global edition.Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2012] (1), Taylor's Library-TU [Call number: 659.1 BEL 2012] (5).
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Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.

by Thorson, Esther | Duffy, Margaret.

Edition: 1st ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10973 THO 2012] (1).
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Advertising, the media and globalisation : a world in motion / John Sinclair.

by Sinclair, John, 1944-.

Publisher: London : Routledge, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SIN 2012] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson Education, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2014] (1).
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