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Building distinctive brand assets / Jenni Romaniuk.
by Romaniuk, Jenni [author.]. Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROM 2018]
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Copywriting made simple : how to write powerful and persuasive copy that sells / Tom Albrighton.
by Albrighton, Tom [author.]. Publisher: Norwich : ABC Business Communications Ltd, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ALB 2020]
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The copywriting bible 100+ viral outlines to build your brand / Josh Fechter.
by Fechter, Josh [author.]. Publisher: [Christchurch] : Peach Elephant Press, [2018]Other title: Copy writing bible.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 FEC 2018]
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How to win corporate sponsorship : helping you win the corporate sponsorship you want! / Kim J Harrison.
by Harrison, Kim J [author.]. Publisher: [Coppell,TX] : Independently published, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
(1). Items available for reference: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings.
by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.]. Edition: Fifth edition.Publisher: Los Angeles ; London : SAGE, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ALT 2020]
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC
[Call number: 659.1 LAN 2022]
(1). Checked out (1).
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Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.
by Semerádová, Tereza, 1989- [editor.] | Weinlich, Petr, 1976- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
by Bly, Robert W [author.]. Edition: 4th edition revised and updated.First St. Martin's Griffin edition.Publisher: New York, NY : St. Martin's Griffin, 2020Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.066659 BLY 2020]
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
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Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.
by Belch, George E, 1951- [author.] | Belch, Michael A [author.]. Edition: twelfth edition.Publisher: New York, New York : McGraw-Hill Education, [2021]Copyright date: 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
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Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.
by Belch, George E, 1951- [author.] | Belch, Michael A [author.]. Edition: twelfth edition.Publisher: New York, New York : McGraw-Hill Education, [2021]Copyright date: 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1 CLO 2022]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1 BEL 2024]
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