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An introduction to visual research methods in tourism [electronic resource] / edited by Tijana Rakić and Donna Chambers.
by Rakic, Tijana | Chambers, Donna. Publisher: London ; New York : Routledge, 2012Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.72]
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The art of voice acting [electronic resource] : the craft and business of performing for voice-over / James R. Alburger.
by Alburger, James R, 1950-. Edition: 4th ed.Publisher: Burlington, MA : Focal Press, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 791.4502/8023]
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The sounds of capitalism [electronic resource] : advertising, music, and the conquest of culture / Timothy D. Taylor.
by Taylor, Timothy Dean. Publisher: Chicago ; London : The University of Chicago Press, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 306.4/8420973]
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim. Edition: 3rd ed.Publisher: Armonk, NY : M.E. Sharpe, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL 2012]
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Commercial display Publisher: Dalian : Dalian University of Technology Press, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1314 COM 2012]
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Advertising, sales and promotion management [electronic resource] / S.A. Chunawalla.
by Chunawalla, S. A. Edition: Rev. ed.Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / Michael Johnson.
by Johnson, Michael, 1964-. Edition: Second edition.Publisher: London : Phaidon, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 JOH 2012]
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Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-. Edition: 1st ed.Publisher: London ; New York : Routledge, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/01/9]
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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
by Drewniany, Bonnie L | Jewler, A. Jerome. Edition: 11th ed.Publisher: Boston, MA : Wadsworth, Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 DRE 2014]
(4). In transit (1).
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Ethical issues in communication professions [electronic resource] : new agendas in communication / [edited by] Minette E. Drumwright.
by Drumwright, Minette E. Publisher: Hoboken : Taylor and Francis, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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The best of brochure design. 12 / [edited by] Public.
by Public (Firm). Publisher: Beverly, Massachusetts : Rockport Pub., 2013Other title: Best of brochure design twelve | Brochure design.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6]
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Handbook of International Advertising Research [electronic resource] / edited by Hong Cheng.
by Cheng, Hong, 1958- [editor.]. Publisher: Chichester : Wiley-Blackwell, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1072]
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Brilliant copywriting : how to craft the most interesting and effective copy imaginable / Roger Horberry.
by Horberry, Roger. Publisher: Harlow : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 HOR 2009]
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Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
by Altstiel, Tom | Grow, Jean. Edition: 3rd ed.Publisher: Los Angeles, CA : SAGE, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ALT 2013]
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Hey whipple squeeze this! : a classic guide to creating great ads / Luke Sullivan.
by Sullivan, Luke. Edition: 4th ed.Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SUL 2012]
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian. Edition: 14th ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2013]
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Advertising and marketing to the new majority / Gail Baker Woods.
by Baker-Woods, Gail. Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 BAK]
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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.
by Sennett, Frank. Edition: 1st ed.Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 381.14206573 SEN 2012]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2013]
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Hegarty on advertising : turning intelligence into magic / John Hegarty.
by Hegarty, John, 1944-. Publisher: London : Thames & Hudson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 HEG 2011]
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