Taylor's Library

Your search returned 884 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Aaker, David A. (David Allen), 1938- | Myers, John G.

Edition: 5th edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice Hall International, [1996]Copyright date: ©1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAT] (6).
Place hold
Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Publisher: Boston, Mass. : Houghton Mifflin, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 LEV] (1).
Place hold
The practice of advertising / edited by Norman Hart.

by Hart, Norman A.

Edition: 4th ed.Publisher: London : Butterworth-Heinemann, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PRA] (1).
Place hold
Targeted public relations : how to get thousands of dollars of free publicity for your product service, organization, or idea / Robert W. Bly

by Bly, Robert W.

Publisher: Kuala Lumpur : S. Abdul Majeed & Co, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 BLY] (1).
Place hold
Advertising in Asia : communication culture and consumption / edited by Katherine Toland Frith.

by Frith, Katherine Toland.

Publisher: Ames, Iowa : Iowa State University Press, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 ADV] (1).
Place hold
Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
Place hold
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
Place hold
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.

by Jugenheimer, Donald W | Barban, Arnold M | Turk, Peter B.

Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JUG] (1).
Place hold
Ad worlds : brands, media, audiences / Greg Myers.

by Myers, Greg, 1954-.

Publisher: London : Arnold, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MYE] (1).
Place hold
Asas periklanan / Mohd. Sidin Ahmad Ishak, Noorbathi Haji Badaruddin.

by Mohd. Sidin Ahmad Ishak | Noorbathi Hj. Badaruddin.

Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, Kementerian Pendidikan Malaysia, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOH] (1).
Place hold
The language of advertising : written texts / Angela Goddard.

by Goddard, Angela, 1954-.

Edition: 2nd ed.Publisher: London : Routledge, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 401.41 GOD] (1).
Place hold
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western College Pub c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (1).
Place hold
Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 7th ed., Int ed.Publisher: Boston, [Mass.] : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (1).
Place hold
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (5).
Place hold
Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47910688] (1).
Advertising on the Internet / Robbin Zeff, Brad Aronson

by Zeff, Robbin Lee | Aronson, Brad [(j.a.)].

Edition: 2nd ed.Publisher: New York : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800254678 ZEF] (3).
Place hold
A student's guide to the internet / Raymnd D. Frost, Judy Strauss

by Frost, Raymond D | Strauss, Judy [(j.a.)].

Edition: 2000 ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: Taylor's Library-TU [Call number: 004.678 FRO] (1).
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.

by Pritchard, Annette | Pride, Roger | Morgan, Nigel.

Edition: Rev. 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 DES 2010] (1).
Place hold