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Behind powerful brands : from strategy to campaign / John Philip Jones.
by Jones, John Phillip. Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JON]
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Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.]. Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TUT 2014]
(5), TC External Storage
[Call number: 658.872 TUT 2014]
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Creative advertising : theory and practice / Sandra E. Moriarty.
by Moriarty, Sandra E. (Sandra Ernst). Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 1991]
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
by Sutherland, Max | Sylvester, Alice K. Edition: 2nd ed.Publisher: St. Leonards, NSW : Allen & Unwin, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 SUT]
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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell
by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs [(j.a.)]. Edition: 5th ed.Publisher: Belmont, Calif. : Wadsworth, c2001Availability: Items available for loan: TC External Storage
[Call number: 302.23 JAM]
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Scientific advertising / Claude C. Hopkins.
by Hopkins, Claude C, 1866-1932. Publisher: [United States] : Snowball Pub., 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 HOP 2009]
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
by Russell, Thomas, 1941- | Kleppner, Otto, 1899-. Advertising procedure | Lane, W. Ronald, 1940-. Edition: 15th edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice Hall Internationl, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 RUS]
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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian. Edition: 11th edition.Publisher: Boston : McGraw-Hill Irwin, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
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Tourism and the media : tourist decision-making, information, and communication / Christian Nielsen.
by Nielsen, Christian. Publisher: Melbourne, VIC : Hospitality Press, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 NIE]
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Advertising / Frank Jefkins.
by Jefkins, Frank, 1920-. Edition: 3rd ed.Publisher: London : Pitman / Financial Times, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JEF]
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How to sell banquets : the key to conference and functiom promotion / Derek Taylor.
by Taylor, Derek. Publisher: [Boston] : CBI, [1981]Copyright date: ©1981Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.4 TAY]
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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
by Aitchison, Jim. Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 AIT]
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Marketing on the Internet / Jill H. Ellsworth, Matthew V. Ellsworth.
by Ellsworth, Jill H, 1949- | Ellsworth, Matthew V. Edition: 2nd ed.Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ELL]
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Creative advertising : theory and practice / Sandra E. Moriarty.
by Moriarty, Sandra E. (Sandra Ernst). Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall , c1991Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR]
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Advertising / Frank Jefkins; revised by Daniel Yadin
by Jefkins, Frank, 1920- | Yadin, Daniel. Edition: 4th ed.Publisher: Harlow: Pearson Education, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JEF]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO]
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Advertising on the Internet : how to get your message across on the World Wide Web / Neil Barrett.
by Barrett, Neil, 1962-. Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800285 BAR]
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Facebook marketing for dummies.
by Haydon, John, ?e author | Diamond, Stephanie [author.]. Edition: Sixth edition / by John Haydon, Stephanie Diamond.Publisher: Indianapolis, IN : John Wiley and Sons., 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
by Lee, Monle [author.] | Johnson, Carla C, 1969-. Edition: Second edition.Publisher: New York : Haworth Press, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Surreal photography and effective advertising / Raqee S. Najmuldeen.
by Najmuldeen, Raqee S [author.]. Edition: First edition.Publisher: [Scotts Valley, California] CreateSpace, [2015]Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 NAJ 2015]
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