Taylor's Library

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Fashion branding unraveled / by Kaled K. Hameide.

by Hameide, Kaled K [author.].

Publisher: New York : Fairchild Books, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 HAM 2011] (1). Checked out (1).
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Basic advertising / Donald W. Jugenheimer, Gordon E. White.

by Jugenheimer, Donald W [author.] | White, Gordon E [author.].

Publisher: Cincinnati : College Division, South-Western Publishing Co. ; 1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JUG 1991] (1).
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Advertising & IMC : principles & practice.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.].

Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.Global edition.Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (1).
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ProQuest (Firm).

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/20688] (1).
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Media planning guide 2020 : Malaysia.

Edition: 26th edition.Publisher: Batu Caves : Perception Media Sdn Bhd., 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MED 2020] (1).
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Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

by Slade-Brooking, Catharine [author.].

Publisher: London, England : Laurence King Publishing, 2016Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 741.6] (1).
Social media marketing / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 4th edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: Taylor's Library-TC [Call number: 658.872 TUT 2021] (1), Taylor's Library-TU [Call number: 658.872 TUT 2021] (3).
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Building distinctive brand assets / Jenni Romaniuk.

by Romaniuk, Jenni [author.].

Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROM 2018] (1).
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Copywriting made simple : how to write powerful and persuasive copy that sells / Tom Albrighton.

by Albrighton, Tom [author.].

Publisher: Norwich : ABC Business Communications Ltd, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ALB 2020] (1).
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The copywriting bible 100+ viral outlines to build your brand / Josh Fechter.

by Fechter, Josh [author.].

Publisher: [Christchurch] : Peach Elephant Press, [2018]Other title: Copy writing bible.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 FEC 2018] (1).
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How to win corporate sponsorship : helping you win the corporate sponsorship you want! / Kim J Harrison.

by Harrison, Kim J [author.].

Publisher: [Coppell,TX] : Independently published, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 659.285 HAR 2021] (1). Items available for reference: Taylor's Library-TU [Call number: 659.285 HAR 2021] (1).
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Media and food industries : the new politics of food / Michelle Phillipov.

by Phillipov, Michelle [author.].

Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Other title: New politics of food.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 394.1/2] (1).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2018] (3).
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Crisis communications : a casebook approach / Kathleen Fearn-Banks.

by Fearn-Banks, Kathleen [author.].

Edition: Fifth edition.Publisher: New York, New York ; Oxfordshire, [England] : Routledge, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.].

Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Ninth edition.Global edition.Publisher: Upper Saddle River : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.].

Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/11] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Seventh edition.Publisher: New York ; London : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.111] (1).
Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings.

by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.].

Edition: Fifth edition.Publisher: Los Angeles ; London : SAGE, [2020]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ALT 2020] (1).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC [Call number: 659.1 LAN 2022] (1). Checked out (1).
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