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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s): Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-.
Series: Advertising and consumer psychology. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Description: xxi, 447 p. : ill. ; 24 cm.ISBN: 0805847944 (casebound).Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- AttitudesDDC classification: 659.108
Contents:
Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.108 DIV (Browse shelf) 1 Available SOMAC,37000,03,CL 5000033013

Includes bibliographical references and indexes.

Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.