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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 3rd ed.Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KOT] (2).
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International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]

by Kotabe, Masaaki.

Publisher: Australia : John Wiley & Sons (Australia), c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 INT] (1).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 4th ed.Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KOT] (1).
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The SAGE handbook of international marketing / edited by Masaaki Kotabe and Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Publisher: Los Angeles : SAGE, c2009Other title: International marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 SAG 2009] (1).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th edition.International student version.Hoboken, NJ : John Wiley, [2011] ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KOT 2011] (4).
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The future of global business [electronic resource] : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, Masaaki.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.8/8] (1).
The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, Masaaki.

Publisher: New York ; London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 338.88 FUT 2011] (1).
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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristriaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan | Marshall, Al | Ang, Swee Hoon | Griffiths, Kathleen M | Voola, Ranjit | Roberts, Robin E | Helsen, Kristriaan.

Edition: 4th Asia-Pacific edition.Publisher: Milton, Qld : John Wiley and Sons Australia, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2014] (1).
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International marketing / Masaaki Kotabe, Kristriaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: Sixth edition, International student versionPublisher: Singapore : John Wiley & Sons Singapore, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2015] (1).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 6th edition.Publisher: Hoboken, NJ : John Wiley and Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KOT 2014] (3).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki [author.] | Helsen, Kristiaan [author.].

Edition: Ninth edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KOT 2023] (1).
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