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The ten demandments : rules to live by in the age of the demanding consumer / Kelly Mooney with Laura Bergheim

By: Contributor(s): Publication details: [N.Y.] : McGraw-Hill, c2002Description: xviii, 266 p. : ill. ; 21 cmISBN:
  • 0071387390 (hbk.)
Subject(s): DDC classification:
  • 658.812 MOO
Contents:
Acknowledgements. - Preface. - Introduction. - The First Demandment : Earn my trust. - The Second Demandment : Inspire me. - The Third Demandment : Make it easy. - The Fourth demandment : Put me in charge. - The Fifth Demandment : Guide me. - The Sixth Demandment : 24/7. - The Seventh Demandment : Get to know me. - The Eighth Demandment : Exceed my expectations. - The Ninth Demandment : Reward me. - The Tenth Demandment : Stay with me. - Index.
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Acknowledgements. - Preface. - Introduction. - The First Demandment : Earn my trust. - The Second Demandment : Inspire me. - The Third Demandment : Make it easy. - The Fourth demandment : Put me in charge. - The Fifth Demandment : Guide me. - The Sixth Demandment : 24/7. - The Seventh Demandment : Get to know me. - The Eighth Demandment : Exceed my expectations. - The Ninth Demandment : Reward me. - The Tenth Demandment : Stay with me. - Index.