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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Contributor(s): Series: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, c2004Description: xxi, 447 p. : ill. ; 24 cmISBN:
  • 0805847944 (casebound)
Subject(s): DDC classification:
  • 659.108 DIV
Contents:
Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.108 DIV (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,CL 5000033013

Includes bibliographical references and indexes.

Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.