Taylor's Library Banner
Image from Google Jackets

Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.

Contributor(s): Publication details: Sunrise, Fla. : D. E. Visuals, c1991-c1993.Description: 2 videodiscs (DVDs) (44 min.) : sd., col. ; 4 3/4 inSubject(s): DDC classification:
  • 659.1 PSY
Summary: Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Media Resources Taylor's Library-TU 659.1 PSY (Browse shelf(Opens below)) Videodisc : Part 2 of 2 1 Available SOMAC,37000,02,GR 1001004829

Durations: pt. 1, 26 mins; pt. 2, 18 mins.

Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.