Relationship marketing in sports [electronic resource] / by Andre Buhler, Simon Chadwick, Gerd Nufer.
By: Buhler, Andre.
Contributor(s): Chadwick, Simon
| Nufer, Gerd | ScienceDirect (Online service)
.
Publisher: Oxford : Butterworth-Heinemann, 2009Description: 1 online resource.ISBN: 9780750684958; 075068495X.Subject(s): Sports -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Main Collection | Taylor's Library - Perpetual(TU) | 796.0698 (Browse shelf) | e-book | SHTEx,70005,03,CL,PPT |
Chapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow.
Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Jan. 14, 2010). Access may be restricted to users at subscribing institutions.