Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
By: De Chernatony, L. (Leslie)
.
Contributor(s): McDonald, Malcolm | Wallace, Elaine.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Edition: 4th ed.Description: xxv, 483 p. : ill. ; 23 cm.ISBN: 9781856178495 (pbk.); 1856178498 (pbk.).Subject(s): Brand name products | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC 2011 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|TBSxx,54001,03,GR|SOMAC,91602,03,RM | 5000150181 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|TBSxx,54001,03,GR|SOMAC,91602,03,RM | 5000150631 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|TBSxx,54001,03,GR|SOMAC,91602,03,RM | 5000150630 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC 2011 (Browse shelf) | 1 | Available | TBSxx,54001,03,GR|SOCxx,37003,03,AD|SOCxx,91605,03,AD|SOCxx,37003,03,RM|SOCxx,91602,03,RM | 5000124320 |
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.