Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2004Edition: 9th ed.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0071240403 (Int. ed) (pbk).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83420973 HAW (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000508780 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 8 |
658.83420973 HAW (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014344 |
Includes bibliographical references and indexes.
Accompanied by 1 electronic optical disc (CD-ROM) : DDB Needham Lifestyle Survey Data Disk for use with Consumer Behavior Building Marketing Strategy ISBN 007124040-D