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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.

by Lovelock, Christopher H.

Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 LOV] (1).
Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H | Wright, Lauren.

Edition: 2nd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (1).
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia.

Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).