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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2013] (3).
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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Seventh editionPublisher: Mason, OH : South-Western/Cengage Learning [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2012] (2).
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MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Publisher: Boston, MA : Cengage, [2021]Other title: MKTG 13 | MKTG thirteen | Marketing 13 | Marketing thirteen | Principles of marketing.Availability: Items available for reference: Taylor's Library-TC [Call number: 658.8 LAM 2021] (1), Taylor's Library-TU [Call number: 658.8 LAM 2021] (1).