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Market driven strategy : processes for creating value / George S. Day ; with a new introduction
by Day, George S. Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY]
(3).
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(3).
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S. Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KUM]
(2).
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(1).
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Marketing research / David A. Aaker, V. Kumar, George S. Day
by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)]. Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(1).
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Wharton on managing emerging technologies / edited by George S. Day and Paul J.H. Schoemaker with Robert E. Gunther
by Day, George S | Gunther, Robert E, 1960- | Schoemaker, Paul J. H. Publisher: New York : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4062 WHA]
(2).
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