Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
By: Day, George S
.
Contributor(s): Moorman, Christine.
Publisher: New York, N.Y. : McGraw-Hill, c2010Description: iv, 312 p. : ill. ; 24 cm.ISBN: 9780071742290 (hbk.); 0071742298 (hbk.).Subject(s): Marketing -- Management | Customer relationsDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 DAY 2010 (Browse shelf) | 1 | Available | TBSxx,44001,03,CL | 5000126024 |
Includes bibliographical references and index.