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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER] (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4e [ed.].Publisher: Mason, OH : Thomson South-Western, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER] (1).
Place hold
Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 5th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER 2011] (1).
Place hold
Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: Sixth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER 2014] (1).
Place hold