Taylor's Library

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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2), TC External Storage [Call number: 658.83 BUR] (1).
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MM / Iacobucci.

by Iacobucci, Dawn.

Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 IAC 2010] (1), TC External Storage [Call number: 658.8 IAC 2010] (1).
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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.

by Huba, Jackie.

Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8343 HUB 2013] (1), Taylor's Library-TU [Call number: 658.8343 HUB 2013] (1), TC External Storage [Call number: 658.8343 HUB 2013] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Forrest, Edward | Murphy, Jamie, 1950-.

Publisher: Cincinnati, Ohio : South-Western College Publishing, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NEW 2001] (2).
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