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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

by Murphy, Patrick E, 1948- | Laczniak, Eugene R.

Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 174.4 MAR] (2).
Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank.

Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (2).
The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.

by Heath, Joseph, 1967- | Potter, Andrew.

Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 306.3 HEA 2006] (2).
Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR 2008] (3).
Marketing mistakes and successes / Robert Hartley.

by Hartley, Robert F, 1927-.

Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800973 HAR] (4).