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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
by Coombs, Danielle Sarver | Batchelor, Bob. Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
by Legorburu, Gaston [author.] | McColl, Darren [author.]. Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily. Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ProQuest (Firm). Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/20688]
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