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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.]. Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PER 2015]
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
(5).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956- [author.]. Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL 2013]
(5).
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Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
by Millman, Debbie | Rodrigo Corral Design (Firm). Publisher: Beverly, Massachusetts : Rockport Publishers, [2012]Copyright date: ©2012Other title: Complete guide to building, designing, and sustaining brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA 2012]
(3).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
(5).
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SOM 2021]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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